Questions & Answers
Everything you need to know about joining and engaging with the Baya.
About Baya
What does "Baya" mean?
Baya means “to speak” — a reference to creating spaces where women articulate truth, expand perspective, and lead with clarity.
At Baya, speaking is not noise.
It is authority.
What is Baya?
Baya is a curated leadership platform for established female founders navigating meaningful expansion.
We work across three primary layers:
• The Circle — peer-level proximity
• Private 1:1 — tailored recalibration
• Expansion Journeys — focused identity intensives
This is not a networking club.
It is structured founder growth.
Who founded Baya?
Baya was founded by Eman Serhan and Pernille Sejer — two founders who recognised that serious growth requires more than strategy. It requires proximity, recalibration, and the right room.
What makes Baya different from other business networks?
Baya is not transactional networking.
We curate small, high-calibre rooms.
We focus on internal capacity before external scale.
We do not offer volume-based community access.
We offer structured expansion environments.
Joining & Engagement
Who is Baya for?
Baya is designed for established female founders generating revenue and navigating expansion.
It is not suited for hobby businesses, early experimentation, or passive participation.
What stage of business should I be at?
Most founders inside Baya are:
• 3+ years in business
• Generating revenue
• Managing real responsibility
• Seeking structural growth
If unsure, request an alignment call.
Do I need to join the Circle to access other offers?
No.
The Circle, Private 1:1, and Expansion Journeys are standalone containers.
Placement depends on readiness and stage.
How selective is intake?
Intentionally selective.
Applications are reviewed personally to preserve calibre and depth of engagement.
Not all applicants are accepted.
What level of investment is required?
All Baya containers are premium engagements.
Investment reflects intimacy, depth, and direct facilitation.
Details are shared on individual pages or during alignment conversations.
Participation & Commitment
How often do circles meet?
Circles meet fortnightly across a fixed annual journey.
They are not rolling memberships.
Each cohort begins and completes together.
How many founders are in each Circle?
Each Circle is intentionally limited to 4 founders plus facilitator.
This preserves depth, trust, and meaningful dialogue.
What's expected of members?
Presence.
Preparation.
Contribution.
Confidentiality.
Baya is participatory.
The value comes from engagement.
Are meetings in-person or virtual?
We offer both! Most peer circles meet in person in the Sydney area, though we also have virtual options for those who prefer online connection or are located outside Sydney. Privates, journeys and events vary between in-person and virtual formats.
Support & Learning
What types of workshops are offered?
We offer a diverse range of workshops covering business strategy, marketing, financial literacy, leadership development, personal branding, wellness, and mindset. Topics are regularly updated based on member interests and industry trends.
Are there opportunities for media exposure?
Yes! Through our Media program, members can contribute to our blog, be featured on our podcast, and amplify their voice through our social platforms. We're committed to helping members build their personal brands and share their expertise.
How can I get in touch with questions?
You can reach us via email at [email protected], phone at +61 410 668 080, or through our contact form on this website. We typically respond within 1-2 business days.
Still have questions?
Request an alignment conversation.
We will assess fit before confirming placement.
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